Eagle Eye Outfitters (EEO) partnered with Durden Outdoor and myself to showcase some amazing brands they carry in their Dothan, Alabama Location. Eagle Eye is Dothan’s local department store carrying everything from men’s to children’s clothing and from outdoor enthusiasts to fashion lovers. If you are looking for something special, you probably can find it at Eagle Eye. As a former employee of Durden Outdoor, creating designs for Eagle Eye was no new task. Prior to leaving Durden, I had designed several billboards for EEO over my two years with the company. I love being able to ‘go big, or go home” which is something Durden Outdoor always encourages. They are southeast Alabama’s leading billboard company and have perfect locations to showcase our Eagle Eye’s advertisements.
When designing for Out-Of-Home (OOH) advertising, you must remember that your audience is viewing the design from at least 300 feet away and driving by at approximate speeds of 35-55 mph. You only have about 5-7 seconds to get your message across. Simplicity is key. Cluttering the billboard with too much information will overwhelm the reader and they will not be able to process the message. Bold saturated colors draw attention while soft pastels can be easily over looked. When choosing fonts for OOH, advertising thick, bold, and simple are what you should look for. Decorative fonts can be hard to read from a distance. Overall, the key is big, bold and bright – and that is what we did with Eagle Eye’s Fall/Winter billboards.
Eagle Eye has the area’s larges selection of Southern Tide Clothing
Eagle Eye is your “Southern” Shirt headquarters featuring Southern Point Co. and Southern Shirt Co.
Eagle Eye has added Southern Tide to their family of over 200 brands in store. Southern Tide was founded by Allen Stephenson, 23. The brand has blossomed over the past years. The success stemming from their first product – the Skipjack polo. After several requests from EEO patrons to carry their clothing line, they now have landed a big fish! Eagle Eye carries the area’s largest selection of Southern Tide and what better way to say that than a very large fish on a very large billboard. This billboard features the Southern Tide Skipjack Icon which extends three fins off the top of the billboard.
Southern Shirt Company and Southern Point Company are also two newer brands introduced at Eagle Eye over the past months. I guess you could say EEO is your “Southern” Shirt Headquarters since they carry so many different southern brands’ t-shirt lines. Both Southern Point Co. and Southern Shirt Co. have new fall shirts in-stock. You should check out the inventory to see what southern brand is your favorite – there are several to choose from.